European Music Incubator
Creative Europe ProjectMusic
In cooperation with European and local partners, Lab 852 is implementing the project European Music Incubator, funded by Creative Europe, in the period 2016 - 2018.
The project is a response to the relentless statistics of life expectancy for bands (3 - 5 years) and the need to establish a new system of support for musicians who want to develop a long-term career in music. Although the music market opens and brings new opportunities for the development of music careers, most of the musicians can hardly rely only on the income from their sales and performances to live out of it.
European Music Incubator is an innovative training program intended for musicians on the rise who want to develop a long-term career based on entrepreneurship and outside the traditional framework of popular music.
The challenge is to connect the stakeholders, the public and the private sector in creating new policies that will remove barriers for the development of musical projects and artist and contribute to the process of creating new value for faster and easier monetization and internationalization of activities in the music sphere.
European Music Incubator is based on the European cooperation that erases the boundaries between individual musical disciplines and other fast-growing creative sectors, at the local and international level. The variety of activities is the key to diversify income and breakthrough to the widest possible audience.
Partner organizations operating along the value chain of the music industry are:
Trempolino - Nantes / France
Lab 852 - Zagreb / Croatia
City of Genova / Department of Culture - Genova / Italy
Sound City Festival - Liverpool / United Kingdom
University of Tartu / Viljandi Music Academy - Estonia
They will be are responsible for connecting musicians with 5 fast growing creative sectors:
Marketing and branding
Film and Theater
Licensing and Synchronization