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We are Lab852

852…What's with all the numbers?


Lab 852... awakening intuition... in your choice

Lab 852 is a creative agency from Zagreb, Croatia, established in 2011 with the aim of providing consulting, management, production and promotion services in the field of culture. We believe in a culture which expands horizons, supports sustainable development and is available to everyone. Our mission is to help individuals, organizations and decision makers in applying these principals to their own projects, plans, and strategies. We promote innovative use of existing resources even in very limited conditions. Our key assets are creativity, experience and a broad network of local and international partnerships.

Strategic Consulting

In preparing strategic documents or their implementation into concrete projects and initiatives, we use a variety of creative techniques in order to ensure the "from paper to people" effect in innovation and change management. In the processes of articulating values, creating a vision and identifying common goals, we achieve a high degree of participation and collaboration of key stakeholders, thereby multiplying the chances of success of a particular strategy.

Education and Development

With the help of a network of professional associates in the field of culture and art, psychology, entrepreneurship, and human resources, we design inspiring and motivating programs according to specific user needs. We offer strategic and collaborative training, audience development programs, team development programs and soft skills support for start-ups in the field of cultural and creative industries.

Management and Promotion

We manage and promote artists and their projects, international collaboration projects and local cultural events. Years of experience in organizing international festivals of various genres poured into a unique approach in programming and organizing events of small and large scale. Support to the development of artist careers is provided through the extensive network of local and international promoters as well as partnerships in European Cooperation Projects.